Product Signals is Silicon Valley-based company empowering product leaders to recruit and scale product organizations leveraging AI. With over two decades of in-the-trenches experience building products of business value for top global brands and startups, we specialize in all aspects of Product Management. We partner with leaders at innovative product organizations to develop a product-centric culture, processes to hire, train, and grow a bench of product leaders

The Importance of Product Management

Products are the single most crucial scalable factor driving a company’s success. Product management is the function with the critical responsibility to build the right product that meets a user’s needs. Surprisingly, Product Management is also the least understood of all the functional areas within a company, often confused with program management, project management, and technical management. 

Product management plays a crucial role in the success of a product and the overall organization. Product management ensures that the product development process is aligned with the overall business goals and objectives. This helps to ensure that the products being developed deliver on the company’s long-term vision and contribute to its overall success.