Product Signals is a Silicon Valley-based “Agent Engine Optimization” consultancy helping brands and hardware companies be found and be selected by AI commerce agents (ChatGPT, Perplexity, Amazon Rufus, Claude), the same way SEO helped for search engines.

Why do you need Agent Engine Optimization?

Products are the single most crucial scalable factor driving a company’s success. The way products get found is changing. Increasingly, it isn’t a person scrolling search results — it’s an AI agent retrieving, comparing, and acting on a buyer’s behalf. Traffic from AI-driven, conversational experiences converts up to nine times better than traffic from traditional search. If your product isn’t structured for an agent to find, parse, and recommend, you’re invisible at the moment intent turns into a decision.

That requires a different kind of readiness. Agent engine optimization asks whether an AI system can successfully use your content to complete or support a task — not just whether a page ranks. In practice, that means structured data, clean information architecture, and clear documentation so agents can find your content, understand it, and act on it.