Product Signals

Product-led growth is focused on the ultimate user: their acquisition, and retention. Product features help drive the decision within an enterprise. It is the ultimate goal for many product companies as it is not only sustainable but also scalable. However, being product-led does require companies to rethink entire processes, including sales, operations, and customer success…

Product management in a B2B (business-to-business) context involves overseeing the development and execution of a product strategy for a company that sells its products or services to other businesses. The role of a B2B product manager is to identify and prioritize market needs and develop a product roadmap that meets those needs and aligns with…

A Deeper Dive There are some critical differences in the product management approach if you have a product aimed at consumers (B2C) versus products for business (B2B). There are some critical differences in the strategies and tactics for product management in these cases. In B2B and B2C business, the product manager’s role is to build…

Products are the engines of growth for a company. The importance of shipping a product that engages customers and satisfies an unmet customer need is unequivocal; it is the most critical value-creation activity for a business. Product-driven growth is the ultimate goal for many companies as it is sustainable and scalable. Product management is a…